NBER

Alvin Silk

Graduate School of Business Administration
Harvard University
Soldiers Field
Boston, MA 02163
Tel: 617-495-6036

E-Mail: EmailAddress: hidden: you can email any NBER-related person as first underscore last at nber dot org
Institutional Affiliation: Harvard University

NBER Working Papers and Publications

September 2008Economic Factors Underlying the Unbundling of Advertising Agency Services
with Mohammad Arzaghi, Ernst R. Berndt, James C. Davis: w14345
December 2006Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test
with Andre Bonfrer, Ernst R. Berndt: w12756
September 2003Scale and Scope Economies in the Global Advertising and Marketing Services Business
with Ernst R. Berndt: w9965
December 2001Intermedia Substitutability and Market Demand by National Advertisers
with Lisa R. Klein, Ernst R. Berndt: w8624

Published: Silk, Alvin J., Lisa R. Klein and Ernst R. Berndt. "Intermedia Substitutability And Market Demand By National Advertisers," Review of Industrial Organization, 2002, v20(4,Jun), 323-348.

August 1994Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms
with Ernst R. Berndt: w4826

Published: Journal of Economics and Management Strategy, Vol. 3, no. 3, Fall 1994pp. 437-450

October 1990Scale and Scope Effects on Advertising Agency Costs
with Ernst R. Berndt: w3463

Published: Marketing Science, vol. 12, No. 1, Winter 1993, pp. 53-72

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